Fordis is Canada’s national supplier of over 80,000 paper, printing, imaging, graphic arts, packaging and maintenance supplies and equipment. The Fordis selling organization is trained, knowledgeable, focuses only on the distribution channel and has 19 locations across Canada.
Fordis engaged Bhandari & Plater to develop their brand. The Fordis name instantly delivers a story, a promise or idea and became the brand ambassador of the company. The brand identity is simple, clear and concise and builds consumer confidence in their organization. The tagline ‘Just for Distribution’ is a short version of the brand promise, is simple in form and memorable. An extensive standards manual ensured the implementation of the identity stayed on track.