Wadi Hanifah - Branding

Wadi Hanifah Restoration Project

The Wadi Hanifah is the longest and most important valley, or wadi, in the middle of the Najd Plateau. The valley runs for a length of 120 km through the city of Riyadh, the capital of Saudi Arabia. Canadian architects and planners, Moriyama & Teshima worked for over 10 years on the brilliant transformation of a once-polluted Saudi waterway into a system of parks in the heart of the desert, using a system of bio-remediation. 

Moriyama & Teshima in conjunction with the Arryidah Development Authority commissioned Bhandari & Plater to develop the branding and wayfinding systems for this $1 billion project. A visual identity system, branding guidelines, signage and wayfinding systems and interpretive displays were designed, prototyped and tested before implementation. The signage was bilingual in Arabic and English and special consideration was given to engineering and materials to withstand the high temperatures and periodic flooding.

Wadi Hanifah - Logo Development

Wadi Hanifah - Logo Development

Wadi Hanifah - Signage Family

Wadi Hanifah - Signage

Wadi Hanifah - Signage

Wadi Hanifah - Signage